If the around-the-block waiting lines at Trader Joe’s at the beginning of the pandemic have been any indication, the California chain is definitely an institution with a cult following. And in the last few years, the grocer has upped its game in the beauty aisle, going beyond all-natural staples such as Dr. Bronner’s soap and Tom’s of Maine deodorant to offer its own brand of economically priced skincare.
“A lot of money in cosmetics goes into marketing and at Trader Joe’s, we don’t have that, so we can really give all that value to our customers,” explained Taryn Aguiar, Trader Joe’s category manager for health and beauty, in the Inside Trader Joe’s podcast.
With more Americans looking to save rather than spend according to CNBC and the demand for house brands on the rise (via The New York Times), it seems the timing is right for budget-friendly beauty. Below are three products under $10 worth putting in your cart on your next TJ’s run.
Trader Joe's Rose Water Facial Toner
Rocking a 4.7 out of 5 rating on Amazon.com, this calming spray retails for $3.99 in store and features the anti-inflammatory benefits of rose water with the blemish-clearing bonus of witch hazel and Quillaja Saponaria Bark. “I drown my face in this daily,” says one reviewer, adding “it gets all the stars.” Writes another: “Perfect base for my skin care routine! Adds so much moisture and smells great.”
Trader Joe's Nourish Hyaluronic Moisture Boost Serum
This water-based, moisture-locking serum keeps skin supple with hyaluronic acid, a type of sugar found naturally in your skin that decreases over time (via Harper’s Bazaar). You typically find it in products that are more than three times the $8.99 price tag, so go ahead and stock up as these serums can be stored in the fridge for an extra cooling boost that enhances your routine, according to the Dr. Brandt skincare blog.
Trader Joe's Ultra Hydrating Gel Moisturizer
Another good product to pop in the fridge for an invigorating tingle, this gel moisturizer absorbs easily and keeps skin clear and hydrated thanks to the dynamic duo of aloe and green tea. And it’s even been compared to celebrity fave La Mer, which goes for a whopping $190 an ounce (via Well+Good). At $8.99 for 2.5 ounces, this one is a must try the next time you’re running low on moisturizer.
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