Emmerdale Ryan Stocks actor James Moore is well-known among fans of the soap for his extremely long brown hair.
But he gave them a huge shock when he chose to chop off his signature tresses on Tuesday, debuting a much shorter style on social media.
The soap star took to his Instagram where he shared before and after pictures with his 14,500 followers, who were quick to compliment his new look.
After chopping his long ponytail off his head, Moore's hair – which previously fell several inches below his chest – now sits above his shoulders.
"Just a trim," Moore captioned the image, which soon racked up a string of comments from surprised followers.
"Oh my god! I love it!," one gushed, while another added: "You cut it!! Looks sick!"
A third wrote: "Nice one – can't wait to see this on Emmerdale".
Plus, his co-star Anthony Quinlan even got in on the action, writing: "Looking [good] geeza! #axelrose".
The actor's decision to go for the chop comes after her was previously forced to speak out online after being branded "homeless" by cruel trolls because of his longer hair 'do.
Back when he first joined Emmerdale last summer, Moore reminded bullies on social media that "acting isn't a beauty contest".
"To everyone who has commented about my hair, or my style- I think someone said I looked homeless – maybe you should be focusing more on the plot and less on superficialities," he wrote at the time, expertly shutting down haters.
His sassy snap back quickly amassed a whopping 1,200 'likes' on Twitter, and 65 'retweets'.
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