Sacha Baron Cohen's plea to Mark Zuckerberg and Jack Dorsey over abuse

Borat star Sacha Baron Cohen has implored social media moguls to stamp out racism on their platforms, following disgusting attacks on football players after England’s Euro 2020 loss.

Stars have called out bigotry on social media after Marcus Rashford, Jadon Sancho and Bukayo Saka were targeted with racist abuse after they missed their penalties during last night’s shootout, with Italy eventually taking home the coveted trophy.

While the likes of Piers Morgan and Giovanna Fletcher called out the abuse on Monday morning, many followers took it upon themselves to flood each player’s public page with love, in an attempt to drown out the hate.

On his own account, Oscar nominee Sacha shared an impassioned plea to the leaders of these platforms to ‘rid racism’ from their channels.

He wrote on Twitter on Monday: ‘Hey Mark Zuckerberg & @jack Dorsey — Facebook and Twitter are spreading racist attacks on these Black athletes.

‘Online racism leads to real-world hate crimes. It’s time to rid racism from your platforms once and for all!’

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We have proactively engaged and continue to collaborate with our partners across the football community to identify ways to tackle this issue collectively and will continue to play our part in curbing this unacceptable behaviour — both online and offline.’

Similarly, Facebook said it removed comments and accounts and will take action against those who break the platform’s rules.

A spokesperson said: ‘No one should have to experience racist abuse anywhere, and we don’t want it on Instagram. We quickly removed comments and accounts directing abuse at England’s footballers last night and we’ll continue to take action against those that break our rules.

‘In addition to our work to remove this content, we encourage all players to turn on Hidden Words, a tool which means no one has to see abuse in their comments or DMs.

‘No one thing will fix this challenge overnight, but we’re committed to keeping our community safe from abuse.’

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