Giorgio Armani to Open Pop-up in Aspen

Giorgio Armani is headed out to Aspen, Colo., for ski season.

He will open his first Giorgio Armani pop-up in Aspen at 521 East Hyman Avenue, from November until the end of March 2021.

The 3,350-square-foot boutique will span two floors. The space will have a winter-themed decor, featuring light blue and white colors, with walls covered in curtains portraying a mountain motif. The mountain town boutique will be appointed with fixtures that resemble ski lifts and cable cars, which will be a key visual focus throughout the store.

The pop-up will showcase the “world of Armani,” showcasing the brand’s men’s and women’s ready-to-wear, with a selection of eveningwear and the Neve collection, technical EA7 skiwear, accessories, including the seasonal collection of La Prima bag, high jewelry, made-to-order services, Armani beauty, Armani/Casa accessories and gifts, and a special shearling version of La Prima, available in black and tan.

As reported, Armani opened pop-ups this summer in East Hampton, N.Y., and Forte dei Marmi in Tuscany, as part of a global rollout.

Among the fashion brands with stores in Aspen are Prada, Gucci, Ralph Lauren, Moncler, and Lululemon.



Giorgio Armani on IRL Shows, Documentary on His Career

Giorgio Armani to Open Pop-up in East Hampton

Giorgio Armani Named UNWTO Special Ambassador for Responsible Tourism

Source: Read Full Article