A MUM has divided opinion after revealing she takes her nine-year-old daughter to get her eyebrows waxed and hair bleached because it makes her look better.
Jamie Stacy appeared on hit TV show Toddlers & Tiaras with her daughter Chloe, and told how her little girl has 'won about a little over $20,000' (£16,000) since being entered into beauty pageants.
She goes on to explain how there have only been two instances where her daughter hasn't won a crown.
So, to make sure she's in prize position for her next competition, Jamie's taking no risks and decides to take Chloe to a beauty salon to get her eyebrows waxed and hair highlighted.
Jamie admits: "If it'd come down to facial beauty alone, she doesn't have that particular look that a lot of judges are looking for.
"She does have brown eyes with the dirty blonde hair.
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"It doesn't stand out like a beautiful redhead or a blonde hair blue-eyed child."
The proud mum continues: "By having the highlights, it just allows for us to win.
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"And who doesn't like to win?
"Of course I like to win."
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But while Chloe is looking forward to getting her hair done by the professionals, she admits she's not as keen on the idea of getting her eyebrows waxed.
In response to eyebrow waxer Nikki who notices Chloe is "a little bit nervous," mum Jamie quips: "A little bit of pain to win a little better title? She'll take it all day long."
Shocked viewers were quick to take to social media to discuss the scene.
"The mum only cares about winning but I think her daughter is beautiful the way she is," wrote one.
A second penned: "The fact that this girl is nine, and already saying 'my teeth look bad', 'my eyebrows need to be done' and 'my hair needs highlights to look good' and her MOTHER is telling her that stuff too, is so sad."
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