A MUM-OF-TWO has taken to TikTok to warn fellow Primark fans to be aware of a price increase, with some items now 60 per cent more expensive than before.
Primark has long been a favourite for bargain-hunting fashionistas and beauty lovers.
But it looks like the days of affordable dupes might be over, as fans of the retail store have taken to social media to dub the shop as ‘sneaky’ after items of its popular clothes have rapidly risen in price.
Amongst them is Lisa, from Milton Keynes, who uploaded a video warning others to be careful at the tills.
In the now-viral clip, the stunning mum-of-two claimed that whilst browsing at the store, she had found a pair of black faux leather shorts and a set of pyjamas.
Both items cost £10 and £12 respectively, bringing the total to £22.
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But much to her surprise, the number at the till was different – £12 for the shorts and £13 for the pyjamas, making the purchase £3 more expensive.
''So if you've noticed in Primark, they've ripped off all the little tags of everything.
''It's because most items have had about £2 increase.
''Make sure you check your prices when you get to the till,'' Lisa warned.
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''Basically, you're paying more than what you should be.''
Lisa's not the first one to notice the change, as many shoppers have since took to comments to share their experiences with the popular retailer.
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''Nah but same! They almost charged me for £40 for a suitcase that literally had a tag saying £30,'' revealed one person.
Someone else added: ''happened to me yesterday, £4 top doubled in price £8!!''
On social media people have shown videos of themselves peeling stickers off Primark items of clothing and revealing the original price underneath.
Identical jogging bottoms have increased in price from £12 to £14 – an increase of £40 percent – and fishnet tights from £2.50 to £4 – an increase of 60 percent.
“It’s unbelievable,” said one person.
You’ve got some explaining to do. Cost of living b*****,” wrote one person, spotting the difference in price.
Speaking on a Facebook fan page for Primark a woman wrote: “I went shopping in Primark today and some of the prices had increased but still had the old price on the tag.
“One item said £1 but charged £1.50.
“£6 was charged £8.
“£12 was charged to £14.
“I know Primark is cheap but it’s wrong to charge more than the tag price.”
Primark said in April costs would increase in “autumn and winter”.
The company said: "Looking further ahead, inflationary pressures are such that we are unable to offset them all with cost savings, and so Primark will implement selective price increases across some of the autumn/winter stock.
"However, we are committed to ensuring our price leadership and everyday affordability, especially in this environment of greater economic uncertainty."
A spokeswoman for the store told Fabulous: “We know how important our great value pricing is to our customers, now more than ever.
“This has not changed: we are more committed than ever to offering the very best value on the high street.
''Like every retailer, we have had to respond to rising costs, and announced in April that we would be bringing in some price increases across a selection of our autumn/winter ranges, some of which are now arriving into stores.
“We have also announced that we are protecting prices on more than a thousand of our essential kids’ products so that we can help family finances go further amid the rising cost of living.
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“Where there have been price changes, we’re working hard to make this process as seamless as possible but know there have been some instances where labels on products have not been updated to reflect the new prices, which appears to be the case in these instances.
''We’re really sorry about this and encourage customers who think they may have been overcharged to speak to a manager in-store who can help them.”
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