The pursuit to boast the title of cheapest supermarket in January 2021 reached an interesting conclusion as it was discovered Aldi and Lidl charge exactly the same price for a basket consisting of 19 items.
According to research conducted by Which?, shoppers would have parted ways with £18.45 at both Aldi and Lidl for a shopping list that contained everyday household items such as semi-skimmed milk, free-range eggs and Hovis wholemeal bread.
However, when it came down to a larger weekly shop made up of 87 items, there were significant differences between the most costly grocer and the cheapest one.
Where you can buy the cheapest groceries?
Across every day in the month of January, Which? analysed the prices of 19 food, drink and household items at all major UK supermarkets. They mixed the basket with own-label as well as branded products.
Aldi and Lidl proved to be the cheapest of all the options coming in at £18.45, while Waitrose was identified as the most expensive at £24.79 for either identical or equivalent products.
Tesco accused of 'stopping people taking defibrillator' as elderly man died outside
Average Basket Price in January
- Aldi – £18.45
- Lidl – £18.45
- Asda – £20.03
- Tesco – £21.77
- Sainsbury's – £22.10
- Morrisons – £22.45
- Ocado – £24.15
- Waitrose – £24.79
What about a weekly shop?
Which? also compared a larger trolley of 87 items made up of the original 19 everyday household items as well as adding another 68 products into the mix. This meant the number of branded products in the basket increased, though due to the fact Aldi and Lidl don't sell as many branded labels they were not analysed in this particular study.
Asda continued their remarkable trend of being crowned the cheapest major supermarket every month for over a year, as they came in at a price of £160.08. That figure is £9 cheaper than its nearest competitor in Sainsbury's (£169.40).
Asda announces big rule changes on five common household items
When it comes to a larger shop, Ocado has toppled Waitrose for the title of most expensive, with Ocado charging £182.27 for the same items. However, Waitrose's prices are still a drastic rise from Asda's at £181.66.
How were the supermarkets compared?
Given the need for all items to be the same or an equivalent item at every supermarket to make the study fair, the contents of the Which? trolley slightly alters every month.
Lidl beats Aldi for 'cheapest supermarket' title after shopping baskets compared
With every study conducted each month the shopping list combines branded items, such as Nutella hazelnut chocolate spread and Yorkshire Tea alongside own-label products, more often these are the everyday household items, such as lettuce, pasta and milk.
Due to the fact own-brand items are slightly different at each store, Which? called in the help of experts to ensure that all products are as comparable as possible, based on a variety of factors such as weight, quality and other industry data.
Source: Read Full Article