ASOS launch lift and sculpt jeans that give you an hourglass Kim Kardashian look

If you’ve got it, flaunt it, right? And if you don’t have it, you can always fake it.

Whilst there was once a time we were asking if our bums looked ‘too big’ in clothes and cringed at the thought – it’s pretty common for the opposite to occur in today’s digital era. Those striving for Kim Kardashian-like curves for less this spring are in luck, thanks to an exciting new launch from fashion retailer ASOS.

Among the thousands of jean styles the brand already stock, it was also announced that the brand have made some new and more ethical edits to their most popular designs.

This includes the bum 'contouring and lifting' ASOS DESIGN Hourglass high rise skinny jeans, which is promising shoppers a bountiful-looking booty for £35.

The jeans feature engineered seams in the right areas, giving a lifting effect and are also made from a power-stretch denim material, which offers that figure hugging and sculpted look. The cleverly placed seams accentuate the fabulous curves you already have, or help to create the illusion of an hourglass figure.

There's also over 57 styles from the hourglass collection to choose from, so if extreme flares are more your style; but you don't want to compromise the booty – there's a pair for you.

ASOS DESIGN denim uses 50% less water in the washing and finishing process compared to conventional denim, giving customer the confidence to shop with both sustainability and style in mind.

The ASOS DESIGN denim collection also uses 100% responsibly sourced cotton too. Prices in the collection start from £20 and jeans are available in UK sizes 2 to 28.

Other popular styles in ASOS' denim collection include the customer favourite, ASOS DESIGN mom jeans, which provide that nostalgic 90s look. Choose between slouchy or rigid denim which come in a variety of vintage-style washes.

As 70s-boho style sky-rocketed in trends last year, you can also opt for the ASOS DESIGN Y2K flare style jeans, many have a modern, slim fitting waist – offering 70's vibes with a contemporary twist.

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