CURRYS is helping out cash-strapped shoppers with an “Inflation Busters” promotion that rolls back the prices on 40 in-demand products to 2021 prices.
The UK’s biggest electronics retailer has said it will lock discounted prices for 30 days from today (July 20).
It comes as retailers have warned that electrical products will be at least 10% more expensive this year because of rising shipping costs and a shortage of parts.
It is cutting the price of a Kenwood Solo Microwave from its £170 pricetag down to last year’s £99 price, a saving of £71.
An LG American freezer has been reduced by £450 from £1,299 to £84 while a freestanding Beko cooker has been lowered by £140 from £499 to £359.
A JVC Android Smart TV is now £70 cheaper at £279 down from £349.
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Since the pandemic led to a rise in working from home Brits have become even more reliant on technology.
Currys research found that 68% of Brits depend on technology for their day-to-day living with an average person spending eight hours a day, using 11 different pieces of technology.
Alex Baldock, Curry’s boss, said: “Tech doesn’t know there’s a cost of living crisis going on.
"If a fridge or oven is going to break, it’s not going to hold on until things improve. If people need a new laptop for school or work, they may not be able to wait.
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"That’s why we at Currys will do all we can to make technology accessible and affordable, even now.”
Currys is also launching a “Cash for Trash” promotion, guaranteeing a £5 voucher off items when broken or old technology products are brought in.
The retailer has already brought in a flexible credit scheme meaning that shoppers pay no interest on items over £99 if the full balance is paid within a year.
Why are prices rising?
Inflation is soaring at its fastest rate in 40 years, meaning many households are seeing prices rise faster than in living memory.
It indicates that the cost of goods and services is going up, and that means your money won't stretch as far as it once did.
The cost of everything from energy bills to groceries, petrol and clothing is going up.
At the same time, wage increases are failing to keep pace with inflation which is why experts talk about people suffering a "real terms" pay cut, because their salary isn't keeping up with the cost of living.
Usually, experts advise making sure you money is in a high interest savings account when inflation soars, so your balance can grow in line with rising prices.
But although the Bank of England hiked interest rates for a fifth consecutive time, at 1.25% they are still very low by historical standards meaning savings accounts can't keep up with inflation either.
How can I get the best deal?
Everybody loves a bargain, but knowing how to shop for the best deals can be a minefield.
There are some great comparison tools out there, which helps you spot the best deal before you head to the store.
You can compare prices manually online, but websites like Trolley.co.uk can do some of the hard work for you and help you save on your supermarket shop.
Just enter the product you're looking for, and it will display the latest prices and deals across various stores.
Price comparison website camelcamelcamel.com shows you whether the item has ever been cheaper before and you can set up alerts to track prices.
It's important to remember that you are only getting a bargain if you were going to be the item, or similar, before it was in the sale.
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Try not to be drawn into thinking that just because it's in the sale, it must must be a great deal.
Also, don't forget to check refund policies – it's important to check when they run out in case you want to return anything.
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