Shares of Discovery and AT&T moved in different directions in the wake of the proposed merger of WarnerMedia and Discovery.
Discovery shares opened up 10% Monday — before the stock tumbled into negative territory. The stock was down 0.3% as of 11:01 a.m. ET.
Shares of AT&T, which will get $43 billion in cash as part of offloading WarnerMedia into the new venture, were up 2.9% in midmorning trading.
Under the pact, AT&T shareholders will control 71% of the new company, while Discovery shareholders would own 29%. The deal is expected to close in mid-2022 subject to approval by regulators and Discovery shareholders.
Discovery chief David Zaslav will lead the combined WarnerMedia-Discovery, which is yet unnamed. The companies claimed the combo will yield at least $3 billion in cost synergies annually — and that it will give it more firepower to scale a global direct-to-consumer streaming business that pulls together assets including HBO Max and Discovery Plus.
“It is abundantly clear why this deal makes strategic sense for each side,” analysts Craig Moffett and Michael Nathanson wrote in a research note Monday.
Discovery’s linear networks will get a lift by the inclusion of CNN for news and TV rights to the NBA, NFL, MLB and NCAA basketball for sports. Per estimates by the MoffettNathanson team, the new company will instantly become the largest home of linear TV impressions, representing 28% of the 2020 U.S. viewing time and 24% of U.S. national advertising. “Better still, it will be under-monetized, as it will generate only 20% of national affiliate fees. While we rightly worry about the long-term health of TBS and TNT, we would assume that Discovery will move key Turner sports and news content to Discovery Plus, to make it a broader and more attractive offering which will help their ability to grow those more valuable impressions,” the analysts wrote.
Another take on the deal came from Bernstein Research’s Todd Juenger, who wrote that “desperate times lead to desperate actions.”
“We think this merger idea would be an explicit acknowledgement that neither company believes it can succeed in the streaming future alone,” Juenger wrote. “We don’t blame them for doing something, collecting some synergies, giving themselves more options. It’s better than doing nothing. But whether this idea is ‘better than nothing’ is not the operative question.”
Taking two businesses where the vast majority of the cash flow is derived from linear TV — a “structurally impaired business,” according to Juenger — “does not create a better business.” In terms of future options, he added, “it’s not clear how the streaming offerings would be combined/packaged together, and how that creates a new product(s) which would lead to a consumer proposition that would attract more subs at higher ARPU at higher margin.”
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