Holly Willoughby stuns in £28 floral midi dress from ASOS on This Morning

Ever-fashionable Holly Willoughby has shown that style and affordability can go hand-in-hand, as she presented Monday's This Morning in a floral midi dress from ASOS, which is currently on sale for just £28.

Taking to Instagram ahead of the show, Holly posed in ASOS Design's flutter sleeve midi tea dress. The dress is available in a number of patterns, with Holly opting for the ditsy floral print.

Captioning the snap, she wrote: "Morning Monday… join me and @dermotoleary on the sofa at 10am. Today we talk to @scott.mitchell3 @seldasoulspace @patsykensit and @misterosman [sparkle emoji] #hwstyle [shrugging emoji][sparkling emoji] dress by @asos."

Fans were quick to comment on the gorgeous dress, with one writing: "Looking stunning holly."

"@hollywilloughby YOU LOOK [eyes emoji] INCREDIBLE [sparkle emoji] absolutely beautiful" added another, while a third wrote: "[heart emoji] love the dress Holly beautiful as ever."

A fourth simply commented: "Beautiful stunning super gorgeous" which they followed with a long string of heart-eye emojis.

For those looking for a similar dress, but perhaps not the exact one worn by Holly, there are a number of other options available, at a range of different price points.

The stylish Millicent Tea Dress from OMNES, in 80s Painted Floral Print, is currently reduced from £65 to £27, making it £1 cheaper than Holly's dress from ASOS.

The Millicent Dress is also available in Cherry Blossom Print and Seascape Print, although these are slightly pricier at £33 and £35 respectively.

Another option, that is also on sale is the Elouise Tea Dress from Joe Browns, which is currently at 50% off, making it just £25.

The Elouise Dress has received rave reviews on the Joe Browns website, with one happy shopping writing: "Nice quality and design. The dress was pretty colours and reminiscent of a 1940’s style. Very feminine and hides the lumps and bumps."

Another added: "Good fit, pretty material, ideal for casual wear but also smart enough for afternoon tea etc."

A third option is the Carly Ditsy Floral Print Dress from Joanie Clothing, which is reduced from £60 to £30.

And a fourth is the Floral Dip Hem Wrap Dress from Paisie, which is currently available at online ethical retailer Wolf & Badger reduced from £95 to £38.

The wrap dress from Paisie is another that has received rave reviews from shoppers, with one review reading: "Ordered this online and was not sure if it would be of good quality. I am beyond delighted with this beautiful dress."

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