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PF Chang's is opening to-go locations in New York, meeting shifting consumer behavior
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NY restaurant owner argues upping capacity to 50% is a must to survive
The Chateau on the Lake owner Edward
P.F. Chang’s is expanding its off-premise locations into the New York market as consumers shift their dining habits in the backdrop of dining restrictions and the delivery boom.
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To stay competitive in a suffering industry, the Asian-inspired chain is opening its first to-go location in the Big Apple’s theatre district. Contrary to the lifeless eateries and uninhabited streets of the once-buzzing gathering place, off-premise concepts are thriving as they become the quintessential lifelines in metropolitan hubs. And constructs like P.F. Chang’s To Go unit are not only moving in but also stealing the spotlight.
“Our new To Go model is effectively a response to the consumer behavior,” CEO of P.F. Chang’s Damola Adamolekun told FOX Business. “We've noticed an increase in off-premise engagement with delivery, catering, takeout, which grew to be about 25% of our business in 2019. With that continuing growth, the To Go concept is really a way to reach more guests in more places.”
P.F. Chang’s first to-go location in New York’s theatre district follows its first three Chicago openings from earlier this year.