Sainsbury's share Helping Everyone Eat Better advert
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Sainsbury’s Neighbourhood Hub stores are a food-led extension of Sainsbury’s renowned convenience offer and have been set up to serve longer missions due to their size and location. There are now a total of seven stores showcasing the new format.
Upgrades to existing stores include those in Melbourne, Billingshurst, Whitstable High Street and Penwortham.
New stores have also launched in areas including Woodhall Spa, Midhurst and Bishop’s Waltham.
Sainsbury’s has said the vision for the new stores are to be the best “in neighbourhood” and to offer a wide variety of products for customers.
The new format also caters the shift seen throughout the pandemic across customer behaviour towards longer shopping trips.
Customers will find a larger selection of food products to choose from in a larger variety of sizes, such as more meat and fish products, as well as a wider selection of vegetarian and vegan options.
New meal kits will be available as well as flower bouquets and cosmetics.
Sainsbury’s Property Director, Patrick Dunne said: “Our newest hub stores look great and I’m sure our customers will enjoy doing more of their shopping closer to home.
“We’re continually investing in our store network and adopting our estate to ensure it best reflects our customers’ changing shopping habits and local demand.
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“Our Neighbourhood Hubs have proved extremely popular and that has really motivated the team to open more for our customers through a combination of acquiring new sites and upgrading current stores.”
Most of the new stores feature a new Argos Click & Collect facility, so customers can pick up groceries whilst an Argos colleague is picking up their order.
Alongside these new Hub stores, a further four Sainsbury’s convenience stores have launched additional Neighbourhood Hub product ranges.
These range improvements can be seen at stores in Ascot, Bishopston and two in Hackney.
The supermarket giant aims to open around 18 more stores over the next few years, in addition to upgrading some of its current convenience stores into this new format.
Sainsbury’s first launched this initiative back in 2019 when its Woodhall Spa was the pilot for the new format.
They have proved very popular amongst customers.
In other news, the retailer is offering bonus Nectar card points for customers who make fruit and vegetable purchases.
Until June 28, customers will be rewarded with bonuses via the app as part of the supermarket’s mission to “help everyone eat better”.
Sainsbury’s chief marketing officer, Mark Given said: “As part of our new brand commitment to Help Everyone Eat Better, we are bringing back The Great Big Fruit and Veg Challenge and giving customers the opportunity to earn bonus Nectar points when they purchase fruit and veg throughout June.
“We hope that by participating in the challenge, customers are inspired to pack in more nutritious food, while getting more out of their points balance.
“As a supermarket serving communities across the country, we have a responsibility to encourage our customers to eat delicious food that is healthier for people and better for the planet, and the challenge is one of the many ways we are doing this.”
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