If you’re wondering where to do your Christmas food shop this year, look no further.
It’s that time of year again where you might be wondering where is best to buy turkey, brussels sprouts, cranberry sauce and all the other glorious things we associate with a Christmas dinner.
But in a year unlike no other, you might be looking to save money where you can.
Online price tracking website Alertr.co.uk has analysed the online offerings of seven UK supermarkets in order to determine which is cheapest for a Christmas dinner.
In order to come up with the list, the tracking website looked at the price of 18 staple foods, including turkey, pigs in blankets, potatoes, parsnips, sprouts, cranberry sauce and stuffing.
The cheapest retailer was found to be Asda, where the average Christmas dinner for around six people will cost £43.84.
That is a whopping £12.77 cheaper than last year, according to the research.
Below is the full list of cheapest supermarkets to buy ingredients for a Christmas dinner.
1. Asda – £43.84 – (£12.77 cheaper than last year)
2. Morrisons – £50.00 – (£2.75 cheaper than last year)
3. Iceland – £50.50 – (£6.66 cheaper than last year)
4. Tesco – £51.51 – (£14.35 cheaper than last year)
5. Sainsbury’s – £53.47 – (£10.67 cheaper than last year)
6. Waitrose – £63.93 – (£24.57 cheaper than last year)
7. Ocado – £88.84 – (34p more expensive than last year)
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Discount retailers such as Aldi and Lidl weren’t included in the research due to the inability for customers to shop full ranges online, and not having the same like-for-like branded products.
The same like-for-like items were used across the seven major supermarkets, including some own-brand products, unless the same branded products were stocked at all of them – for example Bisto Gravy.
Keep in mind that although the third cheapest supermarket, Iceland was in fact most expensive for the branded product Bisto gravy at the time of the research.
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Andy Barr, co-founder of www.Alertr.co.uk, said: “Whilst there is no denying that Britons deserve to make the most of Christmas with loved ones this year after a pretty rough 2020, people should be careful not to spend unnecessarily when it comes to buying items for the traditional Christmas dinner that we all know and love.
“It’s encouraging to see that some supermarkets are significantly cheaper this year than last, which will be welcome news to those struggling as a result of the financial impact of the pandemic.”
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