Coronation Street fans struggled to contain their laughter after they spotted an obvious blunder on the beloved ITV soap.
Viewers of the long-running show are always quick to pick up on continuity errors, and Friday’s episode (May 27) was no exception after eagle-eyed fans spotted a huge shopping error.
In 2018, it was announced that the Manchester-based soap would be expanding its high street to add an a Costa Coffee shop and a Co-op store to the set as part of a new product placement deal.
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But that’s not the only convenience shop in the Weatherfield-based soap, which also boasts Dev’s corner shop and supermarket Frescho.
During last week’s episodes, fans noticed that David Platt (played by Jack P. Shepherd) was purchasing a packet of Garlic and Herb Chicken Kievs from Dev’s while he caught up with Evelyn Plummer (Dame Maureen Lipman) from behind the counter.
But as the shop assistant lifted the crispy dinner treat up to scan it, viewers spotted that it was branded with the Aldi logo – revealing that the evening treat was purchased from the hugely popular cost-cutting supermarket chain.
The staple logo of the supermarket was clearly visible for all to see on the product, which the German store sells for just £1.99.
It didn’t take long before fans flocked to Twitter to share their reactions to the hilarious blunder online.
One user penned: “Not Coronation Street selling ALDI chicken kievs in Dev’s shop. Thought their product placement deal was with Co-op [three cry-laughing emojis]."
Another joked: “Maybe it was in a good-to-go back” as a third chimed in with: “I bet he’s selling cans from a multipack separately as well. Bloody cheek.”
The TV error wasn’t missed by the supermarket giants either, who took to the social media platform to call out ITV bosses online.
The German store – who were embroiled in a long-standing feud with M&S Food – cheekily replied: “Someone’s in trouble and for once I don’t think it’s us.”
A second tweet from their official Twitter page read: “They will be hearing from our lawyers (They won’t, the lawyers are all getting therapy currently) – Diarmiad.”
When one user joked they should "sue" the ITV soap, their account replied: "Our lawyers need a break! Diarmiad.”
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ITV struck a deal with Costa and Co-op back in 2018 which would also allow the chains to use the soap assets off-air.
At the time, ITV’s sales director Mark Trinder said: “Incorporating product placement on this scale is something we have wanted to do for some time and we’re delighted with this exciting opportunity.
“We’ve worked really closely with the Coronation Street team to make sure we’ve got a great brand fit for Co-op and Costa Coffee with the nation’s favourite soap while still ensuring editorial integrity.”
Daily Star have reached out to ITV for a comment.
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