This Morning fans have slammed the show's National Television Awards win as a "total fix" and claimed the results were "rigged".
The ITV show picked up the gong for best daytime series at the event at Wembley's OVO Arena on Thursday evening.
Presenters Holly Willoughby and Phillip Schofield accepted the publicly voted for award onstage but were booed by a number of audience members amid their queue-gate scandal.
READ MORE:Holly Willoughby and Phillip Schofield booed as This Morning wins NTA after queue-gate
Following their surprise victory, viewers online quickly shared their own beliefs that the award show was fixed in the programme's favour.
Posting to Twitter, fans blasted This Morning's win as a "fix".
They also made accusations that the awards show was "rigged", with some viewers demanding the programme hand back the award.
One fan wrote: "What a fix," while another asked: "Did @ITV Fix it for the #QueueJumpers to Win from #ThisMorning ???"
Meanwhile, a third added: "Surely that's rigged? There’s no way they won lol they’re hated."
A fourth fan said: "This is a perfect example of a fix."
Another sarcastically quipped: "Let's celebrate the queue jumpers. Total fix!"
A sixth fan commented: "Probably rigged the vote," while a seventh added: "Should not have won. Scandal. Give it back."
"Completely shameful. No wonder they got booed. This was fixed," another viewer concluded.
Despite a very public backlash amid their queue-jumping scandal, Phillip and Holly put on a brave face while walking the award show's red carpet.
In his victory speech, Phil said: "Please don't think we ever get complacent or take this for granted. It means so much to us every year, especially this year.
"We have the most amazing team, I have the best friend, we have the best boss."
Addressing the audience, Holly added: "Thank you so much. This award means everything because it is voted by you and I think This Morning has a very special relationship with you.
"You make our show for us, you really do."
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