Gossip Girl Reboot HBO Maxs Most-Watched Original Series Over Launch Weekend, Streamer Says

The Gossip Girl reboot made its mark on HBO Max upon its premiere, becoming the steamer’s most-watched original series over the first weekend of availability.

According to HBO Max, the updated Gossip Girl, which premiered Thursday, July 8, saw record viewership over the first four days of availability. The first episode opened to viewers in 555,000 U.S. households, per Samba TV.

Beyond HBO Max stats, the Gossip Girl took over Twitter on its premiere date with the show sliding into the No. 1 trending spot on Twitter. Gossip Girl stayed in the top five trends through mid-day. On TikTok the series gained around 15 billion impressions of content inspired by the series.

Like the original series, the new iteration of Gossip Girl, written by showrunner Joshua Safran, is based on the book by Cecily von Ziegesar. Eight years after the original website went dark, a new generation of New York private school teens is introduced to the social surveillance of Gossip Girl. The prestige series will address just how much social media — and the landscape of New York itself — has changed in the intervening years.

The series stars Jordan Alexander, Thomas Doherty, Tavi Gevinson, Emily Alyn Lind, Evan Mock, Zion Moreno, Whitney Peak, Eli Brown and Savannah Lee Smith with Todd Almond, Adam Chanler-Berat, Johnathan Fernandez and Jason Gotay.

Gossip Girl is produced by Fake Empire and Alloy Entertainment in association with Warner Bros. Television and CBS Studios.

Executive producers include Josh Schwartz and Stephanie Savage of Fake Empire and Leslie Morgenstein and Gina Girolamo of Alloy Entertainment. Lis Rowinski of Fake Empire serves as co-executive producer. Karena Evans directs two episodes, and original costume designer Eric Daman rejoins the series.

The upcoming five episodes of Part One will drop weekly on HBO Max every Thursday. Part Two’s six episodes will debut in the fall.

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