LOVE Island stars including Curtis Pritchard, Amber Gill and Joanna Chimonides have set up companies while in the villa.
The reality stars look like they're just getting tans, but many are also getting prepared for fame and fortune – with firms being launched to funnel their earnings through.
All three Islanders have lodged publicly-available documents with Companies House – Britain's register of firms – after entering the hit ITV show.
As well as cracking on with new girl Francesca Allen, 23-year-old Curtis has been cracking on in business, setting up a company called Jay C P Limited.
The firm is headquartered in Stoke-on-Trent, where he and his Strictly pro brother AJ's family are based.
Documents to launch the company were received on 11 June – eight days after the show started – and show him listed as the sole director.
Amber, meanwhile, has a company called ARG Promotions Ltd, which was set up this month and lists the 21-year-old's beautician's job as a "TV personality".
And, despite being a latecomer to the villa, even Joanna is getting in on the act, launching a firm with the mysterious name So.Blog Limited.
Created on 22 June and based in Waltham Cross, near London, she is the sole director and lists her occupation as a consultant.
Its business is described as "media representation services".
They are far from the only Islanders to have their own companies, with Anton Danyluk a director of his gym The Ranch, near his hometown of Airdrie in Scotland.
Likewise, Francesca manages a clothing store in Essex and has a firm called That Little Pink Shop Ltd.
And showtune-loving Amy Hart, who quit the villa this week, is one of many directors at Worthing Musical Productions Limited in her West Sussex hometown.
It is a smart move to set up a company – as many of Love Island's stars have become millionaires after leaving the show.
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Though they are paid a reported £250 a week for being in the villa – and £2,000 if they last the full eight weeks – Islanders can quickly rake in a fortune.
Stars can pull in up to £10,000 for personal appearances and Dani Dyer, Megan Barton-Hanson, Chris Hughes, Kem Cetinay and Amber Davies became millionaires after the show.
Love Island's highest earners are thought to be Olivia and Alex Bowen – the first couple to marry – thanks to clothing lines, sponsored Instagram posts and presenting work.
Number-crunchers have calculated their fortune to be worth around £4.4 million.
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